Medjool Dates
🌴Grown in the Coachella and Mojave basin, our Medjool dates are large, caramel-soft, and nothing like the dried-out version you've had before.
Late Summer – Fall
Desert-Sourced · American Southwest
What Grows
in Vegas
Stays fresh. Delivers everywhere. Nobody asks how.
1,500+Produce Items
48hrFarm-to-Dock
6States Served
Our Story
What the Desert's Been Hiding:
An Oasis of Flavor
What Grows in Vegas was founded in 2009 out of a converted refrigerated van parked outside a farmers' market on the edge of Las Vegas. Our founders had a simple theory: the Mojave, Sonoran, and Chihuahuan deserts were producing extraordinary food that nobody in the mainstream distribution chain was touching.
They were right. Desert-grown produce — dates, chiles, prickly pear, tepary beans, pistachios — thrives in conditions that would destroy conventional crops. Intense sun, mineral-rich soil, and low humidity concentrate flavor in ways that irrigated flatland farming simply cannot replicate.
Today we source directly from growers across the Mojave, Sonoran, and Chihuahuan desert corridors and deliver to over 340 partners across six states within 48 hours of harvest. Our clients include casino resort kitchens, farm-to-table restaurants, and independent grocers who know that provenance matters.
“The desert has been holding out on everyone.”
2009
Founded
3
Desert Regions
48hr
Max. Transit Time
What We Carry
Straight from the source
We offer over 1,500 produce items—from large-scale farms to small, local growers you may not know yet. Built on decades-long grower relationships, our network also gives you access to exclusive products that showcase the unique flavors of the American Southwest. Below are some of our most popular exclusive offerings:
Hatch Green Chiles
🌶Roasted or fresh, the Hatch valley's high desert elevation produces chiles with heat, sweetness, and smoke that no other region can replicate.
Late Summer
Prickly Pear
🌵The fruit of the nopal cactus — jewel-bright, faintly sweet, and beloved by every bartender and pastry chef in our network.
Late Summer – Fall
Desert Citrus
🍊Arizona's sun-drenched citrus belt delivers Blood oranges, Rio Star grapefruit, and navels with a brix level you won't find in Florida.
Winter – Spring
Nopal Cactus
🌿Paddle cactus leaves — cleaned and trimmed — for the growing market in Latin kitchens, health food stores, and forward-thinking restaurants.
Year-round
Tepary Beans
🫘An ancient Sonoran Desert legume, drought-hardy and dense with protein and flavor. Chefs who discover them rarely go back to standard white beans.
Summer – Fall
New Mexico Pistachios
🥜Dry-farmed at elevation, these pistachios have a richer, deeper flavor than their California cousins. Available roasted or raw.
Fall
Jicama
🪴Crisp, mildly sweet, and endlessly versatile. Our jicama moves fast — sourced straight from the growing fields of Sonora and Chihuahua.
Year-round
Desert Herbs
🌱Epazote, Mexican oregano, desert sage, and hoja santa. The backbone of authentic Southwest and Northern Mexican cooking.
Year-round
Delivery Territory
Six states.
One commitment.
We serve the American Southwest from our Las Vegas hub — a deliberate choice that puts us within 48 hours of every major market in the region. Our cold chain doesn't blink, and neither do we.
NV
Nevada
HQ- Las Vegas
- Henderson
- Reno
- Carson City
AZ
Arizona
- Phoenix
- Tucson
- Scottsdale
- Flagstaff
- Yuma
UT
Utah
- Salt Lake City
- Provo
- St. George
- Ogden
NM
New Mexico
- Albuquerque
- Santa Fe
- Taos
- Las Cruces
CO
Colorado
- Denver
- Boulder
- Colorado Springs
- Pueblo
CA
California
- Los Angeles
- San Diego
- Palm Springs
- Bakersfield
Distribution Routes from Las Vegas HQ
What We Stand For
How we operate
Sun-Sourced
We source only the best produce grown across the American Southwest—carefully selected from desert-climate farms that know how to cultivate exceptional flavor in one of the world's most demanding environments. No middlemen. No mystery origins. If we sell it, we know the farm—and the field—it came from.
Cold Chain Hot Pace
Our refrigerated fleet runs continuous cold-chain logistics. 48-hour farm-to-dock is not an aspiration — it's a contractual guarantee.
Roots Matter
We buy direct from the growers—not the middlemen. Fair prices, multi-year relationships, and complete transparency. When a grower has a bumper crop, we're there to support it. When they have a tough season, we stand by them.
The People
Who we are
Rosa Llagas
CEO & Co-Founder
Rosa built What Grows in Vegas from a single truck and two farm partners in 2009. A fourth-generation New Mexican, she grew up harvesting Hatch chiles and spent a decade in food logistics before founding WGIV. She holds a degree in Agricultural Economics from UNLV.
Desmond Kael
VP of Logistics
Desmond architected the 48-hour cold-chain network that defines WGIV's reputation. Before joining in 2013, he spent eight years managing refrigerated distribution for a national food service company. He has since expanded our fleet to 22 vehicles operating across six states.
Tanya Preciado
Head of Grower Relations
Tanya is the reason our farmers stay with us. She manages direct relationships with over 60 partner farms, negotiating fair pricing, supporting irrigation infrastructure projects, and championing Tohono O'odham and Navajo heritage growers within our network.
Get in Touch
Let's work together
Whether you're a resort kitchen, independent grocer, or farm-to-table restaurant, we'd love to talk about what we can bring to your shelves or your menu.
Phone
(702) 791-1046Hours
Mon – Fri, 6 am – 6 pm PT